Jeep Named Exclusive Automotive Partner of World Surf League Event

Earlier this week, Jeep® announced that the automaker had been named the exclusive automotive partner of the World Surf League's (WSL) Founders' Cup of Surfing Event. This weekend's event, held at the WSL Surf Ranch in Lemoore, CA and presented by Michelob ULTRA Pure Gold, is a nation-versus-nation team event that boasts some of the world's top surfers.

Jeep will present the "Jeep Sessions: A Surfing Journey in 360°" virtual reality experience, where surfing fans can go an a virtual reality adventure with Jeep Ambassadors Malia Manuel and Jordy Smith, as well as five videos -- titled "Crazy Passionate" -- that exhibit how the surfing lifestyle has much in common with the approach Jeep fans take to life.

The partnership also includes the "Jeep Best Ride" award. Athletes are scored on each run, with the current top scorer holding the titular honor; at the end of the weekend, the athlete who earned the highest score overall will go home with an all-new Jeep Wrangler. In addition, Jordy Smith will be signing autographs on Saturday, May 5, while Tyler Wright will sign on Sunday, May 6.

The WSL Surf Ranch facility features the best man-made wave ever in its 700-yard high-performance, bi-directional wave that includes maneuver sections and barrel sections. Its primary function has been as a testing facility, with The Founders' Cup serving as the first public event hosted at the Lemoore site.

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